How much do political parties know about you?

Political parties know more about you than you may realise.
Parties are looking for whatever edge they can get, and increasingly, that edge comes in the form of personal data. While the use of this data is still in its infancy in this country, its potential is huge.

Digital Rights Watch Chair Tim Singleton Norton talks to ABC 730 on how Australian political parties are using data to target their messages and manipulate voters.