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Climate change disinformation is pervasive, coordinated and highly damaging to democratic debate and urgent climate action. Disinformation creates confusion and splinters support for climate change action creating infighting and preventing meaningful support. Due to their business models, based around “engagement” and advertising, big tech companies are directly contributing to the proliferation of disinformation on their sites. This is enabling the erosion of citizens’ trust in legitimate climate science. Key vectors include astroturfing organisations, fossil-fuel-industry think-tanks, and privacy-invading social media algorithms, amplified by bots and generative AI.
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